The aim of my blog is to help new designers
The aim of my blog is basically to help out new designers entering into the market. I understand that the cost of modern web design can be a little expensive and daunting to someone new in the business.
This industry is a bit like Carp Fishing, (I am a dedicated fisherman and think this is a perfect example), for those of you that are unaware of carp fishing, you probably will not understand. A brief explanation is in order.
Carp fisherman in the UK are very very secretive about the tactics, bait and tackle they use. Carp fisherman are generally not very forthcoming about their secrets, they give you half the story you really need. This industry is the same. Internet marketeers work in a very similar way, they show you the end result and say this is what you could be doing. When in fact it takes a lot more time and money to get to those results than they are prepared to tell you. You only find out about all the extras you need after you’ve made your first payment.
I aim to make as much of my web design knowledge available to the public as possible. Now please don’t get me wrong, I can’t write facebook, drunk in one night like Mark Zuckerberg, but I will pass on information that I find relevant to people.
I learnt html at home without expert help. It wasn’t available. I did however find a book that proved to ultimately be the reason I carried on. The book was Sam’s teach yourself XHTML and CSS in 24 hours. The book is available from Amazon. This book allows you to create basic web content in a structure that is both usable and interesting. The best thing about this book is that they advise you to skip chapters and go back to them at a point when they are most useful. This in itself makes the book fantastic, you have a hands on approach from the very start. This makes the book so easy, enjoyable to read and work with.
Pretty much all content management systems such as WordPress or joomla use XHTML and CSS to create their pages. In these platforms they use the CSS or cascading style sheet to provide the layout and design of the site, meaning that the html mainly consists of just the content. My main advise at this moment in time for any newbie, is learn this side of things first. Once you have a grasp on the basics of html and css, you have a good knowledge to embark on the more difficult projects such as PHP and mySql.
Every platform I use is known as ‘open source’. Generally this means it’s free to use and develop how you want it to be. I use these platforms because they are free. I do not charge for the platforms themselves because they are free and I feel it would be wrong. That’s my personal view. I charge for modifying the platforms to suit my customers needs, this means less work for me and less money for my customer. It also means my customers have platforms they can add their own content to without needing to pay me to do it for them.
The last thing I want my customers to be doing is paying me £60 an hour to upload their own products to their website. My view is it’s like taking candy from a baby, unfair and out of order. For example if my customer has a shop and wants to add an item costing £6.00. This would mean my customer would have to sell 10 of those items before they start to make a profit.
Yes I may be taking business away from myself but in the long run, who is my customer going to come back to? Well hopefully me, because I have given them the option to be highly involved in how their website is run. At the end of the day repeat business is as important to me as new business.
Please take a look around the rest of the site to get a feel for how I operate. If you have any question or comments please feel free to ask. I will answer as honestly as I can.
Good luck to any budding designers, I wish you every success in your endeavours!