Have you been ripped off with a WordPress installation?
If your having a basic WordPress install done, there’s a few questions you should be asking yourself and definitely asking your developer. What it boils down to at the end of the day is whether you are a business customer or home customer?
Home customer’s will generally be charged a lot less than a business customer. Compared to the average business customer, the home user will generally not require much in the way of customisation. Home users will probably opt for the default template with possibly a custom header and background image. The installation time is minimal for the framework of WordPress.
5 minute installation is the term being floated around the Internet. Technically yes that is true, from the moment you click the install WordPress button to having the install completed. However, I would say all WordPress installs take 30 minutes.
Here’s my breakdown for a home user:
- You require the customers information, i.e. Email address, Hosting details if the customer already has a host etc.
- You have to upload the WordPress installation files. (if they are not already available on the host server).
- Create the MySQL database required to run WordPress.
- Run the WordPress installation and enter customers correct details, i.e. Email address, passwords etc
- Setup the WordPress installation and add customer header, background and logo.
- Add the customers homepage/about or first post.
- Add security plug-ins so the site is as secure as possible.
- Send out email with links to WordPress how to’s information.
Now this takes a good thirty minutes to do. That’s without actually creating the custom background, header and logo.
Now the business user will want on top of the above:
- A custom template design with Corporate colouring, logo and layout.
- Installation of the Home, about, contact and other custom page requirements.
- Social media implementation, i.e. Facebook, Twitter, LinkedIn or Google.
- SEO, Search engine optimisation. (If they don’t already have one).
- Custom links, menus, posts and categories.
- Installation of e commerce, directory plug-ins and setup.
The list for business users could go on into hundreds of requirements. This has to be charged at an hourly rate as there is no other way of making up the time it will take. Custom installations are what I would call WIP (work in progress). Business users need to be ahead of the game when it comes to new trends such as social media. They have the option to keep up with these trends and therefore the installation will constantly need to be tweaked and updated. WordPress makes the tweaking and updating easier though, meaning less time spent by me and less money spent by the customer.
What would I charge.
Well for the home customer, the charge would be from £30 and £50 for the basic WordPress installation with default theme. £50 to £100 if they require custom header, logo and background. However if a custom template is required then it will be charged at the same rate as a business customer. This doesn’t include hosting though.
For the business customer prices start at £350 upwards. Prices for custom design are negotiable and a package price can be discussed.
I would still technically charge a friend for this type of work to. However for friends if the installation is done at their house, from their computer, involves food and beer. I’ll do it for free!